Smart Brevity: The Power of Saying More with Less
- Downloads：3723
- Type：Epub+TxT+PDF+Mobi
- Create Date：2022-09-22 01:19:42
- Update Date：2025-09-06
- Status：finish
- Author：Jim Vandehei
- ISBN：B0B5L4NK88
- Environment：PC/Android/iPhone/iPad/Kindle
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Summary
Brevity is confidence。 Length is fear。 This is the guiding principle of Smart Brevity， a communication formula built by Axios journalists to prioritize essential news and information， explain its impact and deliver it in a concise and visual format。 Now， the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity—think Strunk and White’s Elements of Style for the digital age。
In SMART BREVITY: Write Less。 Say More。 Be Heard ， Axios co-founders Jim VandeHei， Mike Allen， and Roy Schwartz teach readers how to say more with less in virtually any format。 They also share communications lessons learned from their decades of experience in media， business and communications。
In SMART BREVITY: Write Less。 Say More。 Be Heard ， Axios co-founders Jim VandeHei， Mike Allen， and Roy Schwartz teach readers how to say more with less in virtually any format。 They also share communications lessons learned from their decades of experience in media， business and communications。
Reviews
Jill Reads
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Omg！ 🚨 Smart Brevity is here！Hurry 🏃♀️。 Don't delay。 Add to 🛒。It will change you。 Challenge you。 Make you a kickass communicator。And you will get a raise。Especially if you write: emails， PPTs， blogs， newsletters， articles， book reviews and more！Buy this book。 Seriously。It's smart and beautiful。 The design， that is。5 🌟Lastly。。。Bless the fine folks at Workman Publishing for sharing this book with us on NetGalley so we can be the first to order our paper copies from our favorite independent bookst Omg！ 🚨 Smart Brevity is here！Hurry 🏃♀️。 Don't delay。 Add to 🛒。It will change you。 Challenge you。 Make you a kickass communicator。And you will get a raise。Especially if you write: emails， PPTs， blogs， newsletters， articles， book reviews and more！Buy this book。 Seriously。It's smart and beautiful。 The design， that is。5 🌟Lastly。。。Bless the fine folks at Workman Publishing for sharing this book with us on NetGalley so we can be the first to order our paper copies from our favorite independent bookstore！ 。。。more
Dave
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This book is a winner！ I know that people get distracted reading long pieces。 This knowledge can help you pay attention to how to improve your writing。 I applied these ideas right away。 The ideas in this book have helped me think more clearly， write more effectively， and get my points across。 Really solid book。
AnnieM
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This book is written by founders of Axios and Politico so they put their money where their mouth is in terms of communicating key ideas succinctly。 Why this book matters is because it provides tips to help cut through the noise and clutter of information overload in the digital age。 Of course as I am writing this review， I am self-consciously asking if I am applying their techniques！ I definitely left with key ideas I can immediately apply at work - in emails， presentations and meetings。 the boo This book is written by founders of Axios and Politico so they put their money where their mouth is in terms of communicating key ideas succinctly。 Why this book matters is because it provides tips to help cut through the noise and clutter of information overload in the digital age。 Of course as I am writing this review， I am self-consciously asking if I am applying their techniques！ I definitely left with key ideas I can immediately apply at work - in emails， presentations and meetings。 the book was visually appealing and made the content easy to digest and accessible。 My only critique is -- dare I say it--- I think this book was repetitive in places and would benefit from "smart brevity" tools。 I appreciated the cheat sheets/exercises at the end of the book。 I recommend this book。 。。。more
Alexander
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Write shorter， make your point clear， and ditch words that aren't serving a point， says the crew behind Axios。 I found Smart Brevity a valuable， if frustrating book， that -- somewhat amusingly， given the title -- is about 50% longer than it needs to be。 Perhaps paradoxically， I think both that A） most people could improve their communications tremendously if they followed the recommendations of this book， thought about audience， and cut out the fluff to write clearly and B） "Smart Brevity" （gag， Write shorter， make your point clear， and ditch words that aren't serving a point， says the crew behind Axios。 I found Smart Brevity a valuable， if frustrating book， that -- somewhat amusingly， given the title -- is about 50% longer than it needs to be。 Perhaps paradoxically， I think both that A） most people could improve their communications tremendously if they followed the recommendations of this book， thought about audience， and cut out the fluff to write clearly and B） "Smart Brevity" （gag， of course this style needs a Capital-Lettered Brand Name（TM） ） contributes mightily to the immiseration of language， the death of nuance， and seemingly national allergy to complexity。Smart Brevity is great at encouraging us to get to the point and recognizing the unceasing competition for attention and focus， but half of the examples the authors give of how to deploy it simply drop nuance， context， and depth in favor of speed。 Workman-like writing more than has its place， but this book fails to grapple with what this tradeoff costs。 The authors assert facts and figures with little support。 I'm sure it's true， but I just have to trust the authors rather than have the opportunity to verify for myself。 Worth your time， especially since I polished this off in about 90 minutes， but give some thought to what you're losing， too， when Smart Brevity comes to dominate communication。 Thanks to NetGalley for this ARC。 。。。more
Createpei
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Would you like to know the secrets of sharing your message to attract readers， enticing them to actually crave more details， and clearly outlining what they need to know in five minutes or less？Smart Brevity contains a ton of quality content in a smart easy-to-read format。 It highlights the importance of brevity in communications through a variety of settings including: Work， Email， Newsletters， Social Media， Presentations， Meetings， etc。Run don't walk to buy yourself a copy of this book and put Would you like to know the secrets of sharing your message to attract readers， enticing them to actually crave more details， and clearly outlining what they need to know in five minutes or less？Smart Brevity contains a ton of quality content in a smart easy-to-read format。 It highlights the importance of brevity in communications through a variety of settings including: Work， Email， Newsletters， Social Media， Presentations， Meetings， etc。Run don't walk to buy yourself a copy of this book and put these methods to work for you right away！Thanks to Net Galley and Workman Publishing Company for providing me with an advanced copy of this book in return for my honest review。 I have not received any compensation and my review was not pre-reviewed or edited by any other person。 。。。more
Garrett
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Ironically， while useful， this book is overlong。 Once it's done breaking down the helpful information and approaches to implementing it， it sees the need （page length？） to get specific in a really granular way which anyone reading the book would seemingly be able to interpret and extrapolate on their own。 Refer to it， don't read the whole thing。 If you remember one thing from this review， heed the method。 Ironically， while useful， this book is overlong。 Once it's done breaking down the helpful information and approaches to implementing it， it sees the need （page length？） to get specific in a really granular way which anyone reading the book would seemingly be able to interpret and extrapolate on their own。 Refer to it， don't read the whole thing。 If you remember one thing from this review， heed the method。 。。。more
Andrea
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For everyone who writes。 Ensure you are heard。 Put readers first。 Don't waste their time。 Smart， sharp and to the point。 Axios/Politico founders have the chops to teach what they practice。 Valuable lessons you can use right away。 For everyone who writes。 Ensure you are heard。 Put readers first。 Don't waste their time。 Smart， sharp and to the point。 Axios/Politico founders have the chops to teach what they practice。 Valuable lessons you can use right away。 。。。more
J。
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